Community
We believe in building real relationships with our audience and creating a brand people want to belong to.
About us · Since 2015
Fashion, identity
and community
We are Raindoor: a young fashion brand that is approachable, aspirational and connected to a new generation.
Since 2015Our story
A brand built with its community
Raindoor was born in 2015 with the idea of creating a different kind of young fashion brand: approachable, aspirational and deeply connected to a new generation.
From the start, Raindoor understood that fashion was no longer just about clothes, but also about identity, community and culture. That’s why the brand was built by blending product, content, experiences and a strong emotional connection with its community.
Today, Raindoor keeps evolving as a global young fashion brand, creating collections, experiences and spaces for a new generation of women who express themselves through fashion.
01Vision
To build one of the most relevant young fashion brands for the new generation, worldwide.
02Mission
To take the guesswork out of young fashion; to inspire confidence, identity and self-expression through community and experiences that connect emotionally with our Raindoor Girls.
Our culture
What drives us
Five ideas that guide every collection, every store and every Raindoor experience.
Creativity
Fashion, content and experiences are part of a creative universe that is always evolving.
Positivity
We bring warm, optimistic and inspiring energy to every interaction with the brand.
Constant growth
We are driven to keep evolving, innovating and adapting quickly to a new generation and an ever-moving industry.
Passion for detail
From product to stores, we care about every detail to build a consistent, emotional brand experience.
#RaindoorGirlsCommunity
Raindoor Girls
Raindoor Girls represents the spirit of the brand: young women who are authentic, expressive, creative, social and connected to fashion, culture and lifestyle.
More than a community of customers, it’s a generation that shares a way of living fashion through identity and self-expression.
Lookbooks
