Our History

Raindoor was founded in 2015 with the vision of creating a distinctive youth fashion brand—one that is approachable, aspirational, and deeply connected to the new generation. From the outset, Raindoor understood that fashion was no longer just about clothing, but also about identity, community, and culture. Consequently, the brand was built by blending products, content, and experiences with a strong emotional connection to its community. Today, Raindoor continues to evolve as a global youth fashion brand, creating collections, experiences, and spaces designed for a new generation of women who seek to express themselves through fashion.

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VISION

To build one of the most relevant youth fashion brands for the new generation on a global scale.

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MISSION

To eliminate uncertainty in youth fashion and inspire confidence, identity, and self-expression through community and experiences that emotionally connect with our Raindoor Girls.

Culture

  • Community

    We believe in building real relationships with our audience and creating a brand that people want to belong to.

  • Creativity

    Fashion, content, and experiences are part of a constantly evolving creative universe.

  • Positivism

    We aim to convey an approachable, optimistic, and inspiring energy in every interaction with the brand.

  • Continuous Improvement

    We are driven to constantly evolve, innovate, and adapt quickly to a new generation and a dynamic industry.

  • A passion for detail

    From the product to the stores, we attend to every detail to build a cohesive and emotional brand experience.

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Raindoor Girls

"Raindoor Girls" embodies the brand's spirit: young women who are authentic, expressive, creative, and social, and who are connected to fashion, culture, and lifestyle. More than just a community of customers, it is a generation that shares an approach to fashion rooted in identity and self-expression.

Ambassador program

Through ambassadors, content creators, events, and experiences, the brand has built a community where people actively participate and become part of the Raindoor universe.

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